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What is Data

  • Definition: Individual units of information.
  • Representation: Usually by variables.
  • Source:
    • Scientific Research
    • Business Management
    • Government

What is Data Analytics

  • Definition: The process of inspecting, cleaning, transforming, and modelling data.
  • Goal: To discover useful information, inform conclusions, and support decision-making.
  • Characteristics:
    • Input: Data-driven; the more data, the better—improves reliability and credibility.
    • Methods: Interdisciplinary approaches combining mathematics and computer science.
    • Output: Discovery of knowledge or actionable information from data.

The History of Data Analytics

  • Data analytics saves people’s lives:
    Example: Cholera outbreak investigation.
  • Big data challenge:
    U.S. Census → Deployment of Hollerith Tabulating Machine.
  • Jump leap:
    • Manhattan Project: Catalyst for “big science”.
    • Space Program.
  • The Era of Big Data:
    • Better models:
      Rule-based → Statistical → Deep Learning
      (Increasing number of variables to fit data more accurately)
    • Better computing resources:
      More powerful RAM, CPU, GPU, etc.
    • More data.

Characteristics of Big Data: 4V

  • Volume(体量): Enormous amounts of data to process.
  • Velocity(速度):
    Batch data, real-time data, streaming data—response times from milliseconds to seconds.
  • Variety(多样性):
    Structured, semi-structured, unstructured (e.g., text, images, multimedia).
  • Veracity(真实性):
    Data consistency, completeness, and cleanliness.

Applications of Data Analytics

  • Product Recommendation:
    Recommend items to customer X based on items previously rated highly by X.
  • Ranking Pages:
    Compute the importance of web pages using link graph analysis (e.g., PageRank).
  • Artificial Intelligence:
    (Application area leveraging data analytics for intelligent systems.)

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